Hi guys! Once again, You are all welcome to Lawfulcash where we teach you all you need to know about Digital Marketing, and other tech related topics. On this very particular page, We will be looking at content marketing services. We will be putting more concentration on b2b content marketing as a form of content marketing services.
Introduction
What do you think content marketing is all about? Okay wait let me save you the stress. Content marketing is a form of creating high quality contents for brands, in order to increase their brand awareness, their engagements, and their conversion rate. Cool right? yes! Content marketing services are very necessary when considering to carry out a Hyperlocal Social Media Marketing. Most Social Media Marketing Agency love adopting various content marketing services when running their campaigns. To be able to successfully run content marketing services, you need to understand the most important tenets, and logic behind how and why it works.
So conclusively, content marketing gives customers exactly what they want. That’s giving them information on how to solve certain problems, either by doing it themselves or by the help of your company.
Now what is b2b content marketing? b2b content marketing is a form of using contents like blog posts to attract customers, engage them, and as well convert them. B2B content marketing is a form of content marketing services.
What are Content Marketing Services/ B2B Content Marketing?
Content Marketing Services are Digital Marketing services rendered in form of a content marketing; Just as the name implies. Content Marketing and b2b content marketing are the same, if i may say. We have different kinds of content marketing services/b2b content marketing, namely:
- Video Content Marketing
- Blog Content Marketing
- White Papers and Ebooks
- Podcasts
- Email Marketing
So we are going to start with the first one.
Video Content Marketing
Videos are one of the easiest ways to project what you have in mind to your customers, or prospective customers. You can do this either as a top-of-funnel content, which is usually used to generate audience interest. Or bottom-of-funnel testimonials, which is specifically designed to provide social proof to potential customers and also close potential deals. When using Video content marketing which is one of the best Content Marketing Services. You are expected to create a custom content which runs a gamut from in-studio video blogs. To how-to guides to animated videos, then to street interviews. Doing this would only help you to utilize the full potential of video content marketing.
Please when creating a video content marketing, create it in accordance to the brand goals, preference and guidelines. This is so, as it helps in maximizing the content marketing inputs within a short period of time. When filming these videos, you can do them on sites, that is for both corporate promotional purposes and event coverage. I would also advise you employ trained actors, or voice over recorders so as to give your video that professional touch.
Blog Content Marketing
A well crafted and written blog post has a great impact on Content Marketing. Blog content marketing is one of the content marketing services or b2b content marketing you shouldn’t take for granted. This is because these days, people use google and other search engines so well to search for information, for products or reviews. So crafting a good and quality blog content would help you drive much traffic from search engines, then convert those traffics to customers. Please when doing this, make sure you employ the expertise of professionals good at the niche/products you are into. They should be able to know how to convince prospective customers to buy your products through their engaging blog contents.
Blog content writers should work hand in hand with the content marketing strategists and project managers. As this will help to achieve a very wonderful result within a short period of time. Another thing to look out for when doing this, is a proper SEO practice. This is because there is no way your blog articles would rank well on google without good SEO strategies. So I would advise you to employ a good SEO Specialist for this course. These SEO Specialists would handle all keyword researches, Topics and titles, On-page and Off-page SEO. These contents should be analyzed time to time after posting using google analytics or google console tools. This will help you know where and where you are having issues, where to improve on, and what to write on next.
White Papers and eBooks
White papers and eBooks is a very effective Content marketing strategy. This strategy can be effectively used to get potential customer’s contact information. eBook is a careful combination of info-graphic and white papers containing lots of actionable information, with captivating custom graphics. eBooks and white papers are ideal for capturing the attention of your audience.
White papers are more in-depth than eBooks, containing more thorough researched contents with commentary and proper analysis. So you can simply say that White papers are more focused than eBooks. White papers are designed in a way that it looks so appealing with brand logos, colors and images in the footer, header and the margins. When thinking of running any of the B2B Content Marketing or Content Marketing Services, do not forget the roles of white papers and eBooks. This strategy is very very important that you shouldn’t ignore for any reason.
Podcasts
Podcasts are one easy way to brand awareness. It is one of the best B2B Content Marketing i.e Content Marketing Services. Podcast has to do with using professional hosts, and a subject matter in a specific field to deliberate and speak on. So when you constantly host a podcast on topics about your brands, make it very interesting and fun. It attracts people’s attention, especially when it becomes very interactive. You tend to gear people’s mind towards your brand, as well as trying to convert them to potential customers.
A Podcast well structured and done can attract other brands too, and can also be a form of partnership with other brands. But it takes some skills, expertise and professionalism to create a podcast that works just fine. A good podcast marketing is one of the top B2B Content Marketing or Content Marketing Services.
What makes a good podcast?
A good Podcast should have the following features:
Captivating Contents:
A good podcast should have compelling contents for our target audience. This includes the topic, the structure and the way it is presented as well. The contents should be so good that it gets the listeners glued to their audio from the beginning of the podcast to the ending. This would make them want to come back for more, and if possible refer their family and friends. Everything should be well planned out, ranging from the story-line, title, discussion and so forth.
Quality Audio:
There is nothing that makes a podcast go wrong like a bad sound. No matter how good your contents are, with bad sound, nobody would enjoy listening to it. The first selling point is the sound, a good sound attracts people’s attention first, before the content. So try as much as possible to make your sound very appealing to the ears.
Consistency:
Be consistent with your timing so that listeners would know what time to expect the next podcast, in order not to miss out. This is so important as it helps in keeping your listeners, customers, and even attracting new listeners/customers too.
Authenticity:
A good podcast is original and authentic in its own way, reflecting the style of the host or guest. Authenticity helps in giving your listeners a different and a new touch/feel about what you are doing different from what is out there. Just be you!
Audience engagement:
Please give room for feedback, commentaries, critics, and contribution by your listeners. This will help you to understand your audience, as to know what exactly they feel about the topics/brand. This one good way to measure success.
Marketing:
Try to market your podcast to the right audience. It’s one thing to have a good podcast, and it is another to get it out there for people to hear and participate on. This is where well defined marketing comes into play. You can use social media, email lists, or partnership with other podcasts or brands.
Email Marketing
Try as much as possible to create engaging and captivating news letters that will properly engage and create a good email list. Make use of professional writers to craft press releases, and proportional emails to share with your email list. These press releases should contain information regarding your brand updates, events, and campaigns, using email templates which also includes CTAs and custom illustrations.
You can also use a good email service provider for your email marketing too. This is very important to reach a wider email audience. Email marketing is one of the Content Marketing Services or B2B Content Marketing that should be taken to heart.
Conclusion
So the above are the most common Content Marketing Services also known as B2B Content Marketing that are commonly practiced. Over time, with my experience, these b2b content marketing listed above are result driven. If you do it the right way just as stated, then you will definitely see the right results. If you can’t do any of the above yourself, you can consult the services of a good Content Marketing Agency to handle it for you. Trust I have been able to attend to your needs? If yes, please you can drop a comment on the comment section. I wish you the best in your Digital Marketing endeavors . See you all in my next Digital Marketing post. Please you can check out our Digital Marketing category for other Digital Marketing related posts